Speaker's Profile
Wilmer Ryan Cu
Global Marketing Director, APAC
Wella Company
Wilmer leads the newly-established Wella Company’s commercial marketing and product development functions for its Asia Pacific region. He leads the transformation work in marketing and innovation in future-proofing the company’s brands (Wella Professionals, System Professional & Nioxin to name a few) from a traditional salon-centric approach towards an omnichannel reality.
Prior to Wella Company, Wilmer served in roles managing omnichannel retailing in Sephora Southeast Asia & Pacific, regional sales and marketing in Coty’s fragrance division in Asia Pacific, Middle East and Global Travel Retail and local business operations in Coty Prestige, Luxasia and L’Oreal Philippines.
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