Speaker's Profile

Shouvik Prasanna Mukherjee

Chief Creative Officer, APAC

Golin

The Chief Creative Officer, Asia Pacific for Golin, Shouvik leads datadriven, earned-first creative ideas to inspire and create change for our clients across the region. He also leads the Creative Intelligence team at Golin Group Singapore, spearheading its efforts to integrate digital, analytics and content to help brands create greater relevance with their target audience and deliver business impact.

Shouvik has led multiple award-winning campaigns for brands including Guinness, Heineken, LinkedIn, McDonald’s, Nespresso, Panasonic, Porsche, Samsung, Twitter, Volvo Trucks, and several Unilever brands including Ben & Jerry’s, Cornetto, Lux and Magnum. 

With over sixteen years of experience working across public relations and creative agencies, Shouvik’s current focus is to explore how brands can take a progressive earned-first approach in communication by combining data, analytics and creative thinking.

2022 Panel of experts