Reuben Yong
Head, Digital Platforms (Coalition), Retail and Workspace
CapitaLand
Reuben Yong has over 10 years of industry experience in driving digital transformation, business development, marketing and loyalty programme management.
As the Head of CapitaLand Singapore’s Coalition team, Reuben directly oversees one of Singapore’s largest coalition programmes integrating the CapitaStar rewards programme, CapitaVoucher platform and CapitaCard payment programme. He was integral in the launch of CapitaStar’s omnichannel e-commerce capabilities – eCapitaMall and Capita3Eats, CapitaLand’s ecommerce and food ordering platform respectively.
In his role, Reuben is responsible for all areas of the Coalition Programme – from driving innovation through digitization, identification of new revenue streams, to strategic partnerships with the aim of augmenting CapitaLand Singapore’s core businesses.
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