Speaker's Profile

Min Lai

Regional Digital & CRM Director

L’OCCITANE Group

Min Lai designs and implements digital and e-commerce strategies for multinational corporations, transforming single channel online sites to multi-faceted market retailers.

Min has dedicated the past 16 years to expanding the online retail experience across the Asia Pacific region. With a special focus on Greater China, Min has led digital transformations, run digital branding campaigns, launched and optimized direct e-commerce sites and e-commerce marketplaces like Tmall, Kakao Gifting, Amazon, and incorporated her passion for data driven digital strategy.

Leading the digital & CRM team in L’OCCITANE and being part of the digital evolution force in the companies she worked for, Min understands the internal and external challenges and has first-hand experience working with various departments and countries teams within the company. Min has successfully managed external agencies, orchestrating smooth execution of digitalisation. From omnichannel retail experience consistency, expanding the customer base, and building loyalty, data driven approaches played a crucial part.

2021 Panel of experts