Speaker's Profile

Ludovico Benazzo
Global Retail Operations Director
Dyson
Ludovico is responsible for all Dyson’s direct retail stores globally and, supported by global and local teams, he runs retail operations focusing on driving store performances, while ensuring global efficiency and compliance.
He cultivated a life-long passion for retail. The idea of understanding customers’ needs and genuinely fulfilling their expectations led him first to found a market research company in Italy and then to contribute to the Ralph Lauren growth across Europe, leveraging on several commercial channels, amongst others: wholesale, concessions, franchise, travel and direct retail.
When Dyson approached him in 2018 to redesign and restructure its direct retail operations globally, Ludovico took on the challenge. Dyson’s full commitment in expanding the direct business and its strong culture focused on constantly pioneering new initiatives, created the perfect conditions to explore technologies and processes combining digital with physical, thus further enhancing direct-to-consumer interactions.
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