Speaker's Profile

Kinofy-Lawrence Lim

Elaine Heng

Chief Executive Officer, Retail Business

FairPrice Group

Ms Elaine Heng is the Chief Executive Officer, Retail Business, of FairPrice Group. She is responsible for NTUC FairPrice’s overall business strategy, management and success of the Co-operative’s business comprising supermarkets, hypermarkets, pharmacies and convenience stores. Adopting customer-centricity, operational excellence and data-driven performance in rethinking retail, she has been instrumental in transforming FairPrice and in ensuring its leadership position.

Prior to joining FairPrice, Elaine has over 20 years of retail banking experience.

 

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