Speaker's Profile

Elaine Heng
Chief Executive Officer, Retail Business
FairPrice Group
Ms Elaine Heng is the Chief Executive Officer, Retail Business, of FairPrice Group. She is responsible for NTUC FairPrice’s overall business strategy, management and success of the Co-operative’s business comprising supermarkets, hypermarkets, pharmacies and convenience stores. Adopting customer-centricity, operational excellence and data-driven performance in rethinking retail, she has been instrumental in transforming FairPrice and in ensuring its leadership position.
2021 Panel of experts

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Rafael Roldao
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Ashmita Acharya
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Nikolaus Ong
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Ludovico Benazzo
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Elaine Heng
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