If with digital retail strategy we intend e-commerce, then the suggestion is to partner with the best players in the market and immediately start investing into a global and scalable solution. Eventually starts from few pilots markets, but once the MVP proven roll it out globally as a ”Big bang”. Of course this process will need to take into consideration local regulations and languages, but the platform should be the same.

If with digital retail strategy we intend digitalisation of physical retail, in this case is preferable following incremental changes. The physical interface, despite maintaining commonalities in terms of brand exposure and messages, has to be localised and adapted to local requirement and needs time to be fully adopted by the retail staff in each country.

Our loyalty program is omni and allows us to create a unique customer identifier across touchpoints.