5 May (Wednesday)




Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Theme 3: Accelerating towards unified commerce


Experiential New Retail: Learn from the best

  • The battle for organic footfall traffic from outdoor to indoor and online
  • Virtual vs Physical pop-up experiences
  • Re-inventing long term retail for pop up experiences
  • Turning offices into flagship stores and pop-up experiences
  • VR showrooms: Making the best use of them

Exercise 5: Fast track consultancy with the trainer on pop up retail ideation and opportunities.

Trainer: Jacqueline Alexis Thng
Prophet, Singapore


Learn how to develop a China first retail and ecommerce strategy

  • Case study on how Kinohimitsu expanded overseas to China

    – Outline the challenges faced by this Singaporean retail brand
    – Learn the key steps to your go to China retail strategy
  • Share how this led to Kinofy, a WeChat commerce platform
    – From a Chinese market pioneer to a WeChat trailblazer
    – Supported by ESG to bring Singaporean brands to China
  • Deploy an offline to online brand activation vi JiaJia GO!
    – Roving IP pop up roadshow in Chengdu, Shanghai, and Beijing.
    – Working with Singapore Tourism Board via a Team Singapore approach

Exercise 6: A fast track check-list consultancy on prepping for a China expansion strategy.

Kinofy-LawrenceTrainer: Lawrence Lim
Chief Growth Officer
Kinofy Pte Ltd


Lunch time

Theme 4: Understanding the new Consumer


Winning the digital engagement

  • The importance of digital engagement in this new retail era
  • Different ways you can build blended customer experience
    – Social community
    – Influencer/review-led marketing
    – Livestreaming/shortvideo
    – Gamified websites or apps
    – Robust loyalty programs
  • Key metrics in evaluating your digital engagement success
  • Converting digital engagement into sales

Exercise 7: Preparing your success metrics for digital engagement

Trainer: Jocelyn Goh
Social media coach & co-founder
JUSGOLive, Singapore


The Psychology of Consumer Experience (CX) Optimisation

  • Reset. Rethink. Redesign new retail customer experiences 
  • Learn from optimising Digital Merchandising for a global business
  • Leverage psychological principles to drive conversion for physical / digital experiences

Exercise 8: Design for conversion. Participants can jumpstart customer experience by planning and applying psychological principles on case studies from their business or organisation while receiving expert guidance from the trainer.

CuriousCure-Daylon SohTrainer: Dayloh Soh
Founder and Design Educator
CuriousCore, Singapore


End of training