Registration  

Welcome and opening remarks

Rezwana Manjur, Regional Editor, MARKETING-INTERACTIVE

Experiential New Retail: Learn from the best

• The battle for organic footfall traffic from outdoor to indoor and online
• Virtual vs Physical pop-up experiences
• Re-inventing long term retail for pop up experiences
• Turning offices into flagship stores and pop-up experiences
• VR showrooms: Making the best use of them

Exercise 5: Fast track consultancy with the trainer on pop up retail ideation and opportunities.

Learn how to develop a China first retail and ecommerce strategy

• Case study on how Kinohimitsu expanded overseas to China

  – Outline the challenges faced by this Singaporean retail brand
  – Learn the key steps to your go to China retail strategy
• Share how this led to Kinofy, a WeChat commerce platform
  – From a Chinese market pioneer to a WeChat trailblazer
  – Supported by ESG to bring Singaporean brands to China
• Deploy an offline to online brand activation vi JiaJia GO!
  – Roving IP pop up roadshow in Chengdu, Shanghai, and Beijing.
  – Working with Singapore Tourism Board via a Team Singapore approach

Exercise 6: A fast track check-list consultancy on prepping for a China expansion strategy.

Lunch time

Winning the digital engagement

• The importance of digital engagement in this new retail era
• Different ways you can build blended customer experience
  – Social community
  – Influencer/review-led marketing
  – Livestreaming/shortvideo
  – Gamified websites or apps
  – Robust loyalty programs
• Key metrics in evaluating your digital engagement success
• Converting digital engagement into sales

Exercise 7: Preparing your success metrics for digital engagement

The Psychology of Consumer Experience (CX) Optimisation

• Reset. Rethink. Redesign new retail customer experiences 
• Learn from optimising Digital Merchandising for a global Brand.com business
• Leverage psychological principles to drive conversion for physical / digital experiences

Exercise 8: Design for conversion. Participants can jumpstart customer experience by planning and applying psychological principles on case studies from their business or organisation while receiving expert guidance from the trainer.

End of training